Target the right customers with cost effective tailor made ads with Google Ads Management

Over 15 years experience managing over 60 corporate and SMME south african businesses across various markets.

Apear on the top of google searches
Increase your brand awareness on the most used search engine on the internet.
Increase your website visits and leads / conversions
Optimized return on investment
You pick the budget and scale from there.

Contact form

Would Google Ads Management be a suitable option for your enterprise?

With a staggering 90% of the global search market share, Google is undoubtedly the reigning king of online searches. Further strengthening its position in advertising are statistics that reveal how nearly 73% of advertisers encompass both Google Ads and social media into their outreach plans. However, if you aim for maximum conversions and revenue generation, basic PPC campaigns won’t suffice anymore! Surviving this cutthroat competition necessitates proficient management to structure top-performing ad campaigns via expertly crafted digital strategies – only then will success follow suit.

Target and connect with potential clients through effective management of Google Ads.

Once you’ve identified your target audience, let Google Ads Management assist you in reaching them through online channels. With numerous targeting options available with Google Ads, we ensure that your ads are displayed to the right people at the appropriate time. Our team is ready to help you capitalize on this functionality.

Add the following logos

Google partner
Google adwords
Google analytics
Hot Jar
Google Data Studio
Meta business partner
shopify partner


What is Google Adwords Advertising?
Adwords by Google is a method that allows businesses to advertise their products and services directly through the search results of Google ads. However, Adwords offers more than just this service as it facilitates advertising on other partnered search engines with Google and YouTube, Display advertisements, and also supports promotions for ecommerce via its feature called “Google Shopping”.

Advertisers can set a daily budget on Adwords and bid for clicks, impressions or YouTube views accordingly. Upon receiving clicks from users or reaching the number of viewers required for impressions, an amount is subtracted from the allotted budget each time.

How much do Google Ads cost?
With Google Ads, investment requirements are adaptable to meet your specific needs. You can tailor budgets based on your business goals and size through thorough research of optimal industry keywords for effective customization.

Small to medium businesses typically allocate daily budgets ranging from $30 up to $150 per day contingent upon their respective industry.

If a business operates in a more competitive industry, like an adwords agency based in Sydney, the cost per click will be significantly elevated.

For instance, if you operate in a highly competitive industry with a cost per click of approximately $30 and have set aside a daily budget of $100, your ad will result in roughly 10 clicks every three days.

Our service-based clients have an average conversion rate of 35%.

Within 3 days, you’ll receive three enquiries that require a total expenditure of $90. Assuming one new customer comes in as a result with an average net-profit return of $180, your ROI will be at an impressive rate of 200%.

What is the Cost Per Click (CPC)?
The process of Google ads involves an auction, whereby the level of bidding from your competitors affects the required bid for a favorable ad placement and increases cost per click. However, it’s important to note that actual cost per click is determined by being only one cent more than the advertiser below you who has placed their own bid – despite any variation in initial bids between advertisers. Therefore, even with a high original bid, if an advertiser beneath you offers significantly less on their end?, your final expense will reflect this minimal difference.

Opting for a Google Adwords Management Agency in South Africa will guarantee that your bids are placed at competitive levels and frequently updated, ultimately resulting in the lowest possible cost per click.

What is better Google PPC or SEO?
Marketing a business online can be done effectively through Search Engine Optimization (SEO) and Paid Google ads, also known as Pay-Per-Click (PPC). To determine which of the two will yield better results for your business, several factors should be considered.

At the top of Google’s search engine, above organic SEO results, are where paid search ads for Google appear.

Four search results can appear at the top and three at the bottom on Google.

Although clicking on results in the SEO section doesn’t require any payment, achieving an organic search rank may take a while (typically around 3-6 months).

Employing Remarketing to mark and pursue your past organic visitors can prove to be an extremely influential technique. Consequently, integrating SEO with paid advertising strategy is the optimal approach for achieving maximum Return on Investment (ROI).

Why do we recommend paid ads?
As soon as your Google ads campaign is created, it starts attracting new customers immediately. This means that you won’t have to endure a lengthy wait (perhaps just up to a week) before reaping the profits from your advertisements.

Google ads allow for direct tracking of conversions, search terms, and sales.

The management of Adwords monitors the effectiveness of the campaign and its return on investment.

Can my competitors click on my ads?
Although Google tries its best to prevent click fraud and eliminate irrelevant clicks, our Adwords experts have observed instances where accounts encounter such issues. This can be a major worry for business owners, especially in highly competitive industries with expensive cost per clicks.

At Google Ads Management, we have joined forces with the most outstanding click fraud prevention systems that exist worldwide.

Our software has the ability to identify not just IP addresses, but also device IDs, click-bots, and proxy servers. Additionally, it tracks user behavior on your website from the moment they click onwards.

Enhancing campaign performance and delivering a better return on investment is assured, while also alleviating concerns for new campaigns as one can be certain that paid clicks come from genuine potential clients.